LAS VEGAS, USA, September 14th, 2026, NewsDirect

The luxury Mexican restaurant and events venue at Treasure Island is raising capital under Regulation Crowdfunding Powered by DealMaker Securities LLC; details at invest.elcorazon.vegas

El Corazon, a 23,000-square-foot luxury Mexican restaurant and events venue under construction at Treasure Island on the Las Vegas Strip, today announced the launch of its Regulation Crowdfunding offering, which opens the project to public investors ahead of a targeted January 2027 debut.

The Operator

Treasure Island brought the space directly to Jonathan Fine, the native Las Vegan behind the Fine Entertainment portfolio that serves more than 1 million patrons per year across the city. That portfolio includes PBR Bar at Planet Hollywood, which grossed more than $20 million in its last full year; The George Sportsmen’s Lounge at Durango Resort, which grosses nearly $14 million annually; the seven-location PKWY Tavern; BLVD Grille; Oak Room; and Smelly Cat Karaoke. The U.S. Small Business Administration named Fine its “Entrepreneur of the Year” in 2006. 

Fine signed a 10-year lease on the space with extension options. Treasure Island committed significant tenant improvement funds toward the buildout, and private investors and Fine Entertainment have put in $2 million more. Construction is now underway.

The Location

The venue sits on one of the most visible and heavily trafficked resort corridors on the Las Vegas Strip. It faces The Palazzo at The Venetian and sits next door to a planned Hard Rock hotel expansion, within walking distance of the Wynn, Encore, the Sands Convention Center, and Sphere, which sends roughly 7,500 guests onto the Strip each night. The Formula 1 Las Vegas Grand Prix circuit runs directly past the front entrance.

“I don’t build the coolest bars in the city. I build the ones the most people want to go to,” said Jonathan Fine, co-founder of El Corazon. 

“El Corazon is the biggest project of my career; on the best corner I’ve ever had. And the people who packed those rooms for the last 20 years can own a piece of this one. That’s my favorite part of the whole deal.”

The Venue

Across two floors, El Corazon pairs a ground-floor dining room and bar with a 16,000-square-foot second-floor banquet and events facility overlooking the iconic Treasure Island lagoon, built for weddings, conventions, corporate retreats, and private events. Señor Frog’s, the space’s previous tenant, grossed more than $18 million in its final year of operation. Investor benefits are tiered, from reserved seating at the private bar to bottle lockers and Formula 1 terrace access.

About El Corazon

El Corazon is a 23,000-square-foot luxury Mexican restaurant and events venue under construction at Treasure Island on the Las Vegas Strip, developed by Fine Treasure LLC and led by Fine Entertainment founder Jonathan Fine. The venue combines a high-end Mexican dining room, lounge and bar with a 16,000-square-foot second-floor events facility and is targeting a January 2027 opening.

Investor Information

Invest.elcorazon.vegas

Investment Notice

Fine Treasure, LLC is conducting an offering pursuant to Section 4(a)(6) of the Securities Act through DealMaker Securities, LLC. The offering is available at: invest.elcorazon.vegas.

An investment in the issuer involves risk, including the possible loss of principal. Past performance is not indicative of future results. Prospective investors should review the offering materials, including the Form C and risk factors, available at the offering page above, before making an investment decision. No offer or sale of securities is being made except through the offering materials.

Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. CLIENT NAME has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained here: LINK HERE

About DealMaker Securities LLC.

DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 30 E. 23rd St., Second Floor, NY, NY 10010, is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA's BrokerCheck. DealMaker Securities LLC does not make investment recommendations. DealMaker Securities LLC is NOT placing or selling these securities on behalf of the Issuer. DealMaker Securities LLC is NOT soliciting this investment or making any recommendations by collecting, reviewing, and processing an Investor's documentation for this investment. DealMaker Securities LLC conducts Anti-Money Laundering, Identity and Bad Actor Disqualification reviews of the Issuer, and confirms they are a registered business in good standing. DealMaker Securities LLC is NOT vetting or approving the information provided by the Issuer or the Issuer itself. Contact information is provided for Investors to make inquiries and requests to DealMaker Securities LLC regarding Regulation CF in general, or the status of such investor’s submitted documentation, specifically. DealMaker Securities LLC may direct Investors to specific sections of the Offering Circular to locate information or answers to their inquiry but does not opine or provide guidance on issuer related matters.

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